JOB DESCRIPTION
- Category & Channel Strategy
- Category Distribution and Visibility
- Demand Plan Accuracy
- Develop & Execute Category Plan with full market insight
- Pricing (Trade Price, Trade Margin)
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Co-Develop & Execute in-store brand activation with BB
Business Performance of Category: Growth/ Market Share - Promotion Effectiveness and OPSO Review for pre & post-activity.
- Trade Event Mgt and creating new excitement for Activity.
- Distribution and Visibility by Channel
- POP Mgt
- Budget Mgt
JOB DESCRIPTION
- Planning for the Category activities plan with shopper and market insight to drive business and build equity.
- To run daily operation of the category, promotion sourcing, POSM development, and coordinating with Field sales to make all category activities happen effectively at point of purchase.
- Perfecting the basics -Ensuring brand volume and value growth using the 6P’s in priority channels and customers
- Bringing brands to life in store – Synergizing/translating brand strategic directions and category marketing plans to customer/channel opportunities/Plans, Cooperation with the sales team to land the category plan
- Lead consolidated CD input into S&OP and own S&OP output, manage and drive CD business performance in the month and quarter.
- Managing holistic customer/ channel investment (shopper marketing, trade marketing, in-store)
- DEVELOPMENT: Customer/Channel Marketing Activities, Merchandising Planning, Budgets, Channel/Category Communication
- OPERATIONS: Brand/ Sales Diagnostics: Trends, Gaps, Opportunities, Issues, Trade Tactics, Lead Product Rundowns, Documentation
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
